Etihad Airways is using a dynamic live auction to make it easier for customers to secure a premium seat in a higher cabin class by taking part in a bidding system where real-time notifications of their bid will be displayed on their screen, allowing two or more individual bids at the same time.
Regular email and SMS updates will also be sent to notify them if they have been outbid.
Customers will receive an email invitation to bid for a one-cabin upgrade seven days prior to their flight or they can visit etihad.com to join directly.
The auction will take place from 24 to six hours before their flight’s departure. Once the auction closes, the successful winner will be notified immediately.
Bidding guests are encouraged to still check-in online up to 48 hours prior to departure as the optimised system will still process their upgrade. If an upgrade offer is accepted, a new boarding pass will automatically be available on the Etihad Airways Mobile App or one will be provided at check-in.